Knowledge Base and Resources
A gathering place for process doc, resources, tips and tricks, tools and much more!
The Marketing Strategy and Coordination team leads strategic marketing planning and projects for university-wide campaigns and internal university clients by developing, coordinating, and executing integrated marketing plans and requests. In addition, our team ensures institutional and partner goals are supported while building the NC State brand.
Our process begins when client goals are translated into their campaign’s creative/project briefs, strategies, concepts, schedules, and budgets. Our goal is to develop actionable, goal-oriented campaigns that produce measurable outcomes with key performance indicators.
As subject matter experts, our team serves as points of contact and coordinates across all marketing areas to ensure all aspects of a given initiative or campaign are efficient and effective and deliver results.
Our services include:
- Client Management/Liaison for all UComm services
- Strategic Communications and Marketing Planning
- Project and Campaign Management
- Advertising/Media Buying
- Marketing Journey planning/automation
Please use the menu at the top of this page to navigate to a resource area.
Please contact April Norris, Executive Director of Marketing, for additions, suggestions, or questions.